From time to time or after few years of creating CAD design, you decide do make some cleaning. Worst case scenario the network guy ( you know the one we always blame for our CAD problems or for the network to be too slow) decide to remount the network to place thing in a better logical way or simply to install a new server.
So being sure those files are not important we erase them or move them in another location and with time we lost track of those files. Has time pass again we rediscover those files “Hey those are old project files, don’ need them anymore…..Delete”
Lately I receive two different kind of email….
One was about the cost of CAD interoperability:
«…Interoperability Costs and Challenges
The costs of product data interoperability issues is difficult to quantify, but is generally regarded as significant. In 1999, the National Institute of Standards and Technology (NIST) published a study of the U.S. automotive industry, which claimed data-exchange costs were $1 billion per year, and that study involved only the automotive industry. Imagine what that is now! The study accounted for tangible costs such as rework or outsourced translation but didn’t include issues related to longer development times or inefficient reuse of files. In a 2007 CADCAMNet Interoperability Survey, 100% of OEMs indicated that they exchanged 3D CAD data with outsourced engineers but received CAD data in their preferred format only 34% of the time.
With some 66% of 3D CAD files being delivered in a format other than the preferred one, most manufacturing companies are faced with the daunting task of transferring files between dissimilar systems. Many issues affect CAD data exchange and present common challenges.»
If this study reflects in all or in portion your situation, consider Synchronous Technology has one of our tools to overcome those challenges. In those rough times you need to take all the A’s and the wild cards at your disposal.
So while we go thru rough times and companies struggle with making their business more profitable, the other mail was marketing a web series for a CAD software. While taking a quick look at it, I got myself to a point where I ask me this question….Customer centric or Product centric?
It seems that companies who claim to be customer centric, place the customer at the center of their taught. So much at the center, once they became customer they are place inside a paddock where walls of marketing are erect all around to prevent them to look on the other side. Along that they use what is call Branding to associate anything to their product, making customers at the center believe nothing else exist.
One of the latest CAD marketing strategies I saw was some kind of web base TV show to promote their product.
That’s what I a call placing customers at the center.
At some point it seems like the Roman Empire who build stadium to distract the population, to keep it occupied and entertain. This was a way to control the population. In today’s world, stadium has been replaced by TV (Web). A mind that is entertained will virtually stop thinking; this is a strategy that most TV operator has understood to keep us strap to our seat.
It seems that companies who claim to be product centric place the product at the center of their thought. So much at the center, the evolution of the product is a priority and it could shake the foundation of what was establish or taken for granted. Since the product is place at the center, there is no reason to erect wall to contain customers, this is one of the main differentiator between customer centric and product centric.
Once the product is at the center they send marketing in order to help discover what this will bring to market and what benefits customers could gain from it.
At some point it seems like Library of Alexandria where knowledge was at the center.
A product centric company will help you keep in sigh your goals or destination.
In between, the neutral zone
A neutral zone exit in between, the use of that neutral zone depend on the philosophy/motivation behind it: Customer or Product centric?
Customer centric likes that zone because it helps them look better. In fact solution they offer may seem to be similar to what product centric companies have. But on a closer look we can spot some difference and some are major. This is where the web TV entertains you instead of informing you.
Next time our attention is divert toward a marketing campaign, think about I am being entertain or I am being inform? If you are being entertained ask you why.
While some other CAD company produce TV web base episode in order to distract and entertain you, Solid Edge ST2 is being prepare to be launch with new and enhance features to help you overcome the challenge of CAD interoperability.